Position the Finecast brand as the cool new digital TV agency to work with.
Unknown brand that has limited resources and manpower to produce any marketing.
Strategy & Solution
- Find a partner that produces exclusive events with Finecast’s target audience of TV execs and decision makers
- Leverage the company’s membership to Soho House to sponsor a tent at the event
- Publicise and invite key potential customers to the event
- Negotiated 50% less of original cost by leveraging the CEO’s membership to Soho House
- Demand to attend the event was so high that 100% of the allocated tickets were claimed within the first week and a waiting list had to be created for any drop outs.
- Key decision makers in the TV industry were in attendance and over 20 requests for more information were received