Global Giving Charity
Test a new product offering and assess its effectiveness.
Brand clients are reluctant to do test campaigns, they are costly to the company and limited opportunities to create a public case study.
Strategy & Solution
- Reach out to a charity aligned with the values of the company and looking to increase their brand awareness
- Offer pro bono campaign and marketing budget generating positive press
- Leverage results and produce case study to be submitted for an award
- Shortlisted for 5 awards and won 3
- Video recap produced was used in promotional material
- Case study produced helped drive and secure pitches with global brands