Create credibility and trust around the company’s expertise.
Associating the brand with accountability in marketing and delivering results through advertising.
Strategy & Solution
- Partnering with respected institution such as The Economist with an audience that consists of industry leaders and decision makers around the world
- Organising a co-branded roundtable at the editorial offices of The Economist attracted the participation of key leaders across the media landscape
- Producing a webinar in partnership with Campaign magazine to amplify the content of the whitepaper and generate leads
- Secured the participation of respected thought leaders including the CDO of Mediacom, Xaxis Head of Product and the Economist editorial team which added credibility
- Generated nearly 200 relevant business leads after posting the whitepaper online and on social media
- Social media engagement spiked the day of the research release