Goal

Create credibility and trust around the company’s expertise.

Challenge

Associating the brand with accountability in marketing and delivering results through advertising.

Strategy & Solution

  • Partnering with respected institution such as The Economist with an audience that consists of industry leaders and decision makers around the world
  • Organising a co-branded roundtable at the editorial offices of The Economist attracted the participation of key leaders across the media landscape
  • Producing a webinar in partnership with Campaign magazine to amplify the content of the whitepaper and generate leads

Results

  • Secured the participation of respected thought leaders including the CDO of Mediacom, Xaxis Head of Product and the Economist editorial team which added credibility
  • Generated nearly 200 relevant business leads after posting the whitepaper online and on social media
  • Social media engagement spiked the day of the research release