Establishing the brand as a key player in the creative media community.
Standing out from the crowd at the festival, despite having a limited marketing budget and resources.
Strategy & Solution
- Securing an exclusive venue on the croisette
- To keep costs low, partnering with other companies to sponsor different aspects of the event
- To increase awareness and conversation with creatives and media leaders, launching a social media competition via our event hashtag allowed us to create buzz on social
- Nearly double the expected amount of RSVP guests attended on the day
- 15 video interviews secured with top media publications
- 3 industry press articles posted on the day of the event
- Created hashtag was trending and tweeted 4 times per hour