Drive awareness around the company positioning and be memorable.
Attracting a relevant crowd with potential and current clients across Europe.
Strategy & Solution
- Create an experiential gameshow panel where audience members can participate
- Hire a celebrity presenter, George Lamb to draw in the crowds
- Develop a social media plan that involved creating a conversation with relevant brands pre-during and post event
- Invite experts from outside the company to lend credibility and varying points of view
- 30% of attendees consisted of potential or current advertising brand clients (50% more than similar types of events)
- Secured well-known and respected panelists in the industry from Ogilvy, GroundTruth, Oath, Albert
- 3 major consumer brands who attended the event booked campaigns