Adweek Europe Gameshow

Events Management


Goal

Drive awareness around the company positioning and be memorable.

Challenge

Attracting a relevant crowd with potential and current clients across Europe.

Strategy & Solution

  • Create an experiential gameshow panel where audience members can participate
  • Hire a celebrity presenter, George Lamb to draw in the crowds
  • Develop a social media plan that involved creating a conversation with relevant brands pre-during and post event
  • Invite experts from outside the company to lend credibility and varying points of view

Results

  • 30% of attendees consisted of potential or current advertising brand clients (50% more than similar types of events)
  • Secured well-known and respected panelists in the industry from Ogilvy, GroundTruth, Oath, Albert
  • 3 major consumer brands who attended the event booked campaigns